Huang, Hazel
Consumer psychology : theories and applications / Hazel Huang. - London : SAGE, 2023. - xvii, 351 pages : illustrations, 24 cm.
Includes bibliographical references and index.
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behavior in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behavior draw from state-of-the-art research underpinned by theories and practical implications.
9781473906983
Consumer behavior.
Consumers--Psychology.
HF5415.32 / .H83 2023
Consumer psychology : theories and applications / Hazel Huang. - London : SAGE, 2023. - xvii, 351 pages : illustrations, 24 cm.
Includes bibliographical references and index.
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behavior in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behavior draw from state-of-the-art research underpinned by theories and practical implications.
9781473906983
Consumer behavior.
Consumers--Psychology.
HF5415.32 / .H83 2023