Hawkins, Del I
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Robert J. Best, Kenneth A. Coney. - 4th ed - Homewood, IL : BPI Irwin, 1989. - xviii, 796 p. : ill.
Includes references, appendices and indices.
Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies
Market surveys--United States--Case studies
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Robert J. Best, Kenneth A. Coney. - 4th ed - Homewood, IL : BPI Irwin, 1989. - xviii, 796 p. : ill.
Includes references, appendices and indices.
Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies
Market surveys--United States--Case studies