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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Robert J. Best, Kenneth A. Coney.

By: Hawkins, Del IMaterial type: TextTextPublisher: Homewood, IL : BPI Irwin, 1989Edition: 4th edDescription: xviii, 796 p. : illSubject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States -- Case studies
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Item type Current location Call number Status Date due Barcode
Books Books College Learning Resource Center
General Circulation 		HF 5415.33 U6 H38 1989 (Browse shelf) Available CL1133

Includes references, appendices and indices.

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