Shaw, Roy T
Marketing / Roy T. Shaw, Richard J. Semenick. - 6th ed - Cincinnati : South-Western, c1989. - vi, 484 p.
Earlier ed. has Weldon Johnson Taylor as the senior author. Includes appendices and index.
Marketing
Marketing / Roy T. Shaw, Richard J. Semenick. - 6th ed - Cincinnati : South-Western, c1989. - vi, 484 p.
Earlier ed. has Weldon Johnson Taylor as the senior author. Includes appendices and index.
Marketing