Peterson, Robert A
Marketing research / Robert A. Peterson. - 2nd ed - Plano, TX : Business Pub, c1988. - xiii, 576 p. : figs., tables.
Includes suggested readings, endnotes, appendix and index.
Marketing research
Marketing research--Statistical methods
Marketing research / Robert A. Peterson. - 2nd ed - Plano, TX : Business Pub, c1988. - xiii, 576 p. : figs., tables.
Includes suggested readings, endnotes, appendix and index.
Marketing research
Marketing research--Statistical methods