Mowen, John C
Consumer behavior / John C. Mowen. - 3rd ed - New York : Macmillan, c1993. - xxii, 808 p. : ill. - Macmillan series in marketing .
Includes references, glossary and indexes.
Consumer behavior
Consumers--United States
Consumer behavior / John C. Mowen. - 3rd ed - New York : Macmillan, c1993. - xxii, 808 p. : ill. - Macmillan series in marketing .
Includes references, glossary and indexes.
Consumer behavior
Consumers--United States