000 -LEADER |
fixed length control field |
00832nam a2200205 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190520020703.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080410s19uu xx 00 eng d |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mowen, John C |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior / |
Statement of responsibility, etc. |
John C. Mowen. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed |
260 0# - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Macmillan, |
Date of publication, distribution, etc. |
c1993. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 808 p. : ill. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Macmillan series in marketing |
500 ## - GENERAL NOTE |
General note |
Includes references, glossary and indexes. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumers |
General subdivision |
United States |
852 ## - LOCATION |
-- |
OLOPSC |
852 ## - LOCATION |
-- |
OLOPSC |
852 ## - LOCATION |
-- |
OLOPSC |