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Berkowitz, Eric N.

Marketing / Eric N. Berkowitz ... [et al.]. - 3rd ed - Homewood, IL : Irwin, c1992. - xxiv, 791 pages; color illustrations.

Includes appendices, glossary and indices.

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 B441 1992 / CL3108

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