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Marketing / Eric N. Berkowitz ... [et al.].

By: Berkowitz, Eric NMaterial type: TextTextPublisher: Homewood, IL : Irwin, c1992Edition: 3rd edDescription: xxiv, 791 pages; color illustrationsSubject(s): MarketingLOC classification: HF 5415 B441 1992 | CL3108
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HF 5415 B441 1992 (Browse shelf) Available CL3108

Includes appendices, glossary and indices.

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