Eastman, Susan Tyler
Broadcast / cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - 3rd ed. - Belmont, CA : Wadsworth, Pub, c1989. - xiii, 583 p. : ill. - Wadsworth series in mass communication .
Includes glossary, bibliographies, and indices.
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.
Broadcast / cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - 3rd ed. - Belmont, CA : Wadsworth, Pub, c1989. - xiii, 583 p. : ill. - Wadsworth series in mass communication .
Includes glossary, bibliographies, and indices.
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.