| 000 -LEADER |
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| fixed length control field |
00886nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190520020741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090224s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastman, Susan Tyler |
| 245 10 - TITLE STATEMENT |
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| Title |
Broadcast / cable programming : |
| Remainder of title |
strategies and practices / |
| Statement of responsibility, etc. |
Susan Tyler Eastman, Sydney W. Head, Lewis Klein. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, CA : |
| Name of publisher, distributor, etc. |
Wadsworth, Pub, |
| Date of publication, distribution, etc. |
c1989. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 583 p. : ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Wadsworth series in mass communication |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary, bibliographies, and indices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television programs |
| General subdivision |
Planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Radio programs |
| General subdivision |
Planning. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cable television |
| General subdivision |
Planning. |
| 852 ## - LOCATION |
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| -- |
OLOPSC |
| 852 ## - LOCATION |
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| -- |
OLOPSC |
