Patti, Charles H
The making of effective advertising / Charles H. Patti, Sandra E. Moriarty. - Englewood Cliffs, NJ : Prentice-Hall, c1990. - xiii, 140 p. : ill.
Includes references.
Advertising copy
Advertising
The making of effective advertising / Charles H. Patti, Sandra E. Moriarty. - Englewood Cliffs, NJ : Prentice-Hall, c1990. - xiii, 140 p. : ill.
Includes references.
Advertising copy
Advertising