| 000 -LEADER |
|---|
| fixed length control field |
00566nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520020825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080417s19uu xx 00 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Patti, Charles H |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The making of effective advertising / |
| Statement of responsibility, etc. |
Charles H. Patti, Sandra E. Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs, NJ : |
| Name of publisher, distributor, etc. |
Prentice-Hall, |
| Date of publication, distribution, etc. |
c1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 140 p. : ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes references. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
