Cravens, David W
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. - 4th ed - Homewood, IL : Irwin, c1993. - xviii, 900 p. : ill. - The Irwin series in marketing .
Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990. Includes index.
Marketing--Case studies
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. - 4th ed - Homewood, IL : Irwin, c1993. - xviii, 900 p. : ill. - The Irwin series in marketing .
Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990. Includes index.
Marketing--Case studies