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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.

By: Cravens, David WMaterial type: Text

TextSeries: The Irwin series in marketingPublisher: Homewood, IL : Irwin, c1993Edition: 4th edDescription: xviii, 900 p. : illSubject(s): Marketing -- Case studies

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415 C694 1993 (Browse shelf)	Available		CL4327
Books	College Learning Resource Center General Circulation	HF 5415 C694 1993 (Browse shelf)	Available		CL4468

Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990.

Includes index.

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