McCarthy, Edmund Jerome
Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. - 11th ed - Burr Ridge, IL : Irwin, c1993. - xxii, 760 p. : col. ill.
Includes bibliographical references, glossary and indices. Half title of 10th ed. varies slightly.
Marketing--Management
Marketing--United States--Management
Export marketing--Management
Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. - 11th ed - Burr Ridge, IL : Irwin, c1993. - xxii, 760 p. : col. ill.
Includes bibliographical references, glossary and indices. Half title of 10th ed. varies slightly.
Marketing--Management
Marketing--United States--Management
Export marketing--Management