| 000 -LEADER |
|---|
| fixed length control field |
00887nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520021247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080410s19uu xx 00 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, Edmund Jerome |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
a global managerial approach / |
| Statement of responsibility, etc. |
E. Jerome McCarthy, William D. Perreault. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burr Ridge, IL : |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
c1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 760 p. : col. ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references, glossary and indices. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Half title of 10th ed. varies slightly. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
United States |
| -- |
Management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
