Czinkota, Michael R
International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth : Dryden Press, c1994. - x, 353 p. : ill.
Includes references and indices.
Export marketing
International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth : Dryden Press, c1994. - x, 353 p. : ill.
Includes references and indices.
Export marketing