000 -LEADER |
fixed length control field |
00602nam a2200145 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190520021316.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080408s19uu xx 00 eng d |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Czinkota, Michael R |
245 10 - TITLE STATEMENT |
Title |
International marketing strategy : |
Remainder of title |
environmental assessment and entry strategies / |
Statement of responsibility, etc. |
Michael R. Czinkota, Ilkka A. Ronkainen. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Fort Worth : |
Name of publisher, distributor, etc. |
Dryden Press, |
Date of publication, distribution, etc. |
c1994. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 353 p. : ill. |
500 ## - GENERAL NOTE |
General note |
Includes references and indices. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing |
852 ## - LOCATION |
-- |
OLOPSC |
-- |
972.00Php |