Hisrich, Robert D
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed - New York : Macmillan, c1991. - xiv, 516 p. : ill.
Includes bibliographical references and index.
Product management
New products
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed - New York : Macmillan, c1991. - xiv, 516 p. : ill.
Includes bibliographical references and index.
Product management
New products