Lehmann, Donald R
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 3rd ed - Burr Ridge, IL : Irwin, c1994. - x, 198 p. : ill. - The Irwin series in marketing .
Includes references and index.
Marketing--United States--Management
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 3rd ed - Burr Ridge, IL : Irwin, c1994. - x, 198 p. : ill. - The Irwin series in marketing .
Includes references and index.
Marketing--United States--Management