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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

By: Lehmann, Donald RMaterial type: Text

TextSeries: The Irwin series in marketingPublisher: Burr Ridge, IL : Irwin, c1994Edition: 3rd edDescription: x, 198 p. : illSubject(s): Marketing -- United States -- Management

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.13 L395 1994 (Browse shelf)	Available		CL7182

Includes references and index.

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