McCarthy, Edmund Jerome
Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 6th ed - Burr Ridge, IL : Irwin, c1994. - xxiii, 552 p. : chiefly col. ill. - The Irwin series in marketing .
"Shortened version of our Basic marketing". Includes bibliographical references, glossary and index.
Marketing
Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 6th ed - Burr Ridge, IL : Irwin, c1994. - xxiii, 552 p. : chiefly col. ill. - The Irwin series in marketing .
"Shortened version of our Basic marketing". Includes bibliographical references, glossary and index.
Marketing