Olopsc Library catalog › Details for: Essentials of marketing :

Normal view MARC view ISBD view

Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, Edmund JeromeMaterial type: Text

TextSeries: The Irwin series in marketingPublisher: Burr Ridge, IL : Irwin, c1994Edition: 6th edDescription: xxiii, 552 p. : chiefly col. illSubject(s): Marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.13 M37 1994 (Browse shelf)	Available		CL7197

"Shortened version of our Basic marketing".

Includes bibliographical references, glossary and index.

There are no comments on this title.

to post a comment.