Peter, J. Paul
Marketing management : knowledge and skills / J. Paul, James H. Donnelly, Jr. - 4th ed - Chicago : Irwin, c1995. - xiii, 864 p. : ill. - The Irwin series in marketing .
Includes bibliographic references and index.
Marketing--Management
Marketing--Management--Case studies
Marketing management : knowledge and skills / J. Paul, James H. Donnelly, Jr. - 4th ed - Chicago : Irwin, c1995. - xiii, 864 p. : ill. - The Irwin series in marketing .
Includes bibliographic references and index.
Marketing--Management
Marketing--Management--Case studies