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Marketing management : knowledge and skills / J. Paul, James H. Donnelly, Jr.

By: Peter, J. PaulMaterial type: Text

TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1995Edition: 4th edDescription: xiii, 864 p. : illSubject(s): Marketing -- Management | Marketing -- Management -- Case studies

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.13 P387 1995 (Browse shelf)	Available		CL7202

Includes bibliographic references and index.

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