Sudman, Seymour
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. - Boston : McGraw-Hill, c1998. - xli, 737 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references, appendices, glossary and index.
Marketing research
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. - Boston : McGraw-Hill, c1998. - xli, 737 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references, appendices, glossary and index.
Marketing research