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Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair.

By: Sudman, SeymourMaterial type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : McGraw-Hill, c1998Description: xli, 737 p. : illSubject(s): Marketing research

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.2 S93 1998 (Browse shelf)	Available		CL7279

Includes bibliographical references, appendices, glossary and index.

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