Thomas, Robert J
New product development : managing and forecasting for strategic success / Robert J. Thomas. - New York : Wiley, c1993. - xiv, 352 p. : ill. - The Portable MBA series .
Includes bibliographical notes and indices.
New products--Management
New products--Marketing--Forecasting
New product development : managing and forecasting for strategic success / Robert J. Thomas. - New York : Wiley, c1993. - xiv, 352 p. : ill. - The Portable MBA series .
Includes bibliographical notes and indices.
New products--Management
New products--Marketing--Forecasting