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New product development : managing and forecasting for strategic success / Robert J. Thomas.

By: Thomas, Robert JMaterial type: TextTextSeries: The Portable MBA seriesPublisher: New York : Wiley, c1993Description: xiv, 352 p. : illSubject(s): New products -- Management | New products -- Marketing -- Forecasting
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Item type Current location Call number Status Date due Barcode
Books Books College Learning Resource Center
General Circulation 		HF 5415.153 T48 1993 (Browse shelf) Available CL7680

Includes bibliographical notes and indices.

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