Lovelock, Christopher N
Product plus : how product + service = competitive advantage / Christopher Lovelock. - New York : McGraw-Hill, c1994. - xiv, 382 p. : ill.
Includes bibliographical references and index.
Customer service
Competition
Product plus : how product + service = competitive advantage / Christopher Lovelock. - New York : McGraw-Hill, c1994. - xiv, 382 p. : ill.
Includes bibliographical references and index.
Customer service
Competition