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Product plus : how product + service = competitive advantage / Christopher Lovelock.

By: Lovelock, Christopher NMaterial type: Text

TextPublisher: New York : McGraw-Hill, c1994Description: xiv, 382 p. : illSubject(s): Customer service | Competition

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.5 L68 1994 (Browse shelf)	Available		CL8542

Includes bibliographical references and index.

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