Maketing management : an Asian perspective /
Philip Kotler...=et al.=.
- 2nd ed.
- Singapore : Prentice Hall, c1999.
- xvi, 904 p. : ill.
Includes bibliographical references, appendix and appendices.
Original English language ed : Marketing management : analysis, planning , implementation, and control. 8th ed. c1994.
Marketing--Management
Includes bibliographical references, appendix and appendices.
Original English language ed : Marketing management : analysis, planning , implementation, and control. 8th ed. c1994.
Marketing--Management