| 000 -LEADER |
|---|
| fixed length control field |
00699nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520021828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070830s19uu xx 00 eng d |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Maketing management : |
| Remainder of title |
an Asian perspective / |
| Statement of responsibility, etc. |
Philip Kotler...=et al.=. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 904 p. : ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references, appendix and appendices. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Original English language ed : Marketing management : analysis, planning , implementation, and control. 8th ed. c1994. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 852 ## - LOCATION |
|---|
| -- |
Donation |
