Keegan, Warren J
Marketing / Warren Keegan, Sandra Moriarty, Tom Duncan. - Englewood Cliffs, NJ : Prentice-Hall, c1992. - xxiv, 904 p. : ill. (chiefly in col.)
Includes references, appendices, glossary and indices.
Marketing
Marketing / Warren Keegan, Sandra Moriarty, Tom Duncan. - Englewood Cliffs, NJ : Prentice-Hall, c1992. - xxiv, 904 p. : ill. (chiefly in col.)
Includes references, appendices, glossary and indices.
Marketing