Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - New York : McGraw Hill, c2006. - xvii,726 p.
Includes index.
Marketing--Management
Marketing--Decision making.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - New York : McGraw Hill, c2006. - xvii,726 p.
Includes index.
Marketing--Management
Marketing--Decision making.