| 000 -LEADER |
|---|
| fixed length control field |
00695nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070830s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc. |
David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii,726 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| 852 ## - LOCATION |
|---|
| -- |
2546.00Php |
| -- |
F&J De Jesus |
| -- |
OLOPSC |
| 852 ## - LOCATION |
|---|
| -- |
2495.00Php |
| -- |
NCB |
| -- |
OLOPSC |
