Lamb, Charles Jr. W.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair., Carl McDaniel. - 2nd ed. - Singapore : Thomson Learning, c2001. - xviii,579 p. : ill.
Includes appendix, glossary and index.
Marketing
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair., Carl McDaniel. - 2nd ed. - Singapore : Thomson Learning, c2001. - xviii,579 p. : ill.
Includes appendix, glossary and index.
Marketing