Perrault, William D.
Basic marketing : a global marketing approach / William D. Perrault, Jr., E. Jerome McCarthy. - 15th ed. - Boston : McGraw Hill Irwin, c2005. - 1v (various pagings):col. ill. - McGraw Hill Series in marketing .
Includes appendices, indices, and glossary.
Earlier eds. has E. Jerome McCarthy as the senior author.
Marketing--Management
Basic marketing : a global marketing approach / William D. Perrault, Jr., E. Jerome McCarthy. - 15th ed. - Boston : McGraw Hill Irwin, c2005. - 1v (various pagings):col. ill. - McGraw Hill Series in marketing .
Includes appendices, indices, and glossary.
Earlier eds. has E. Jerome McCarthy as the senior author.
Marketing--Management