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Basic marketing : a global marketing approach / William D. Perrault, Jr., E. Jerome McCarthy.

By: Perrault, William DMaterial type: Text

TextSeries: McGraw Hill Series in marketingPublisher: Boston : McGraw Hill Irwin, c2005Edition: 15th edDescription: 1v (various pagings):col. illSubject(s): Marketing -- ManagementSummary: Earlier eds. has E. Jerome McCarthy as the senior author.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.13 P47 2005 (Browse shelf)	Available		CL9281

Includes appendices, indices, and glossary.

Earlier eds. has E. Jerome McCarthy as the senior author.

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