Marketing management : an Asian perspective /
Philip Kotler.
- 3rd ed.
- Singapore : Pearson Education Asia, c2003.
- xxvi, 771 p. : chif. col. phot
Original english language ed.: Marketing management : analysis, planning, implementation and control, 11th ed., c2003 Includes bibliographical references and index.
Maketing--management
Original english language ed.: Marketing management : analysis, planning, implementation and control, 11th ed., c2003 Includes bibliographical references and index.
Maketing--management