| 000 -LEADER |
|---|
| fixed length control field |
00705nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071116s19uu xx 00 eng d |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
an Asian perspective / |
| Statement of responsibility, etc. |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Pearson Education Asia, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 771 p. : chif. col. phot |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Original english language ed.: Marketing management : analysis, planning, implementation and control, 11th ed., c2003 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Maketing |
| General subdivision |
management |
| 852 ## - LOCATION |
|---|
| -- |
C&E Publishing |
| -- |
OLOPSC |
| -- |
2420.00Php |
