Futrell, Charles M.
Fundamentals of selling : customers for life through service / Charles M. Futrell. - 9th International ed. - Boston : McGraw-Hill Irwin, 2006. - xxv, 658 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes appendices, glossary, bibliographical references and index
Selling
Sales management
Fundamentals of selling : customers for life through service / Charles M. Futrell. - 9th International ed. - Boston : McGraw-Hill Irwin, 2006. - xxv, 658 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes appendices, glossary, bibliographical references and index
Selling
Sales management