Kotler, Philip
Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bower. - Philippine ed. - Singapore : Pearson, c2007. - xxii, 932 p. : photos; ill.
Original edition titled Marketing for hospitality and tourism, 4th ed., c2006. Includes bibliographical references, glossary and index.
Hospitality industry--Marketing.
Tourism--Marketing.
Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bower. - Philippine ed. - Singapore : Pearson, c2007. - xxii, 932 p. : photos; ill.
Original edition titled Marketing for hospitality and tourism, 4th ed., c2006. Includes bibliographical references, glossary and index.
Hospitality industry--Marketing.
Tourism--Marketing.