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Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bower.

By: Kotler, PhilipMaterial type: Text

TextPublisher: Singapore : Pearson, c2007Edition: Philippine edDescription: xxii, 932 p. : photos; illSubject(s): Hospitality industry -- Marketing | Tourism -- Marketing

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	TX 911.3 M3 K67 2007 (Browse shelf)	Available		CL9996

Original edition titled Marketing for hospitality and tourism, 4th ed., c2006.

Includes bibliographical references, glossary and index.

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