Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th =International= ed. - Boston : Pearson, 2010. - xxiii, 683 p. : ill.
Photocopy Includes appendices, glossary and index
Hospitality industry--Marketing
Tourist trade--Marketing
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th =International= ed. - Boston : Pearson, 2010. - xxiii, 683 p. : ill.
Photocopy Includes appendices, glossary and index
Hospitality industry--Marketing
Tourist trade--Marketing