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Marketing for hospitality and tourism / (Record no. 38293)

000 -LEADER
fixed length control field 00659nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190520022607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100603s19uu xx 00 eng d
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc. Philip Kotler, John T. Bowen, James C. Makens.
250 ## - EDITION STATEMENT
Edition statement 5th =International= ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 683 p. : ill.
500 ## - GENERAL NOTE
General note Photocopy
500 ## - GENERAL NOTE
General note Includes appendices, glossary and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourist trade
General subdivision Marketing
852 ## - LOCATION
-- OLOPSC
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        College Learning Resource Center College Learning Resource Center General Circulation 05/20/2019   TX 911.3 M3 K67 2010 CL10299 06/10/2025 05/20/2019 Books

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