000 -LEADER |
fixed length control field |
00659nam a2200181 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190520022607.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100603s19uu xx 00 eng d |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 10 - TITLE STATEMENT |
Title |
Marketing for hospitality and tourism / |
Statement of responsibility, etc. |
Philip Kotler, John T. Bowen, James C. Makens. |
250 ## - EDITION STATEMENT |
Edition statement |
5th =International= ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 683 p. : ill. |
500 ## - GENERAL NOTE |
General note |
Photocopy |
500 ## - GENERAL NOTE |
General note |
Includes appendices, glossary and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourist trade |
General subdivision |
Marketing |
852 ## - LOCATION |
-- |
OLOPSC |