Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - Global ed. - New York : Mc Graw-hill/ Irwin, c2012. - xxxiv, 828p.: ill. col.; 29cm
Includes bibliographical references and index
978007131440
Advertising
Sales promotion
Communication in marketing
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - Global ed. - New York : Mc Graw-hill/ Irwin, c2012. - xxxiv, 828p.: ill. col.; 29cm
Includes bibliographical references and index
978007131440
Advertising
Sales promotion
Communication in marketing