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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Belch, George EContributor(s): Belch Michael AMaterial type: Text

TextPublisher: New York : Mc Graw-hill/ Irwin, c2012Edition: Global edDescription: xxxiv, 828p.: ill. col.; 29cmISBN: 978007131440Subject(s): Advertising | Sales promotion | Communication in marketing

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Item type	Current location	Call number	Status	Date due	Barcode
Books	High School Learning Resource Center General Circulation	HF 5823 B427 2012 (Browse shelf)	In transit from High School Learning Resource Center to College Learning Resource Center since 08/11/2022		CL10523

Includes bibliographical references and index

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