Kurtz, David L.
Principles of marketing / David L. Kurtz, Louis E. Boone. - Pasig City : Cengage Learning Asia Pte Ltd, c2011. - 820p. : ill. ; 23cm
Includes glossary and index.
9789814296694
Marketing.
Principles of marketing / David L. Kurtz, Louis E. Boone. - Pasig City : Cengage Learning Asia Pte Ltd, c2011. - 820p. : ill. ; 23cm
Includes glossary and index.
9789814296694
Marketing.